Angie's Blog > July 2007 > Angie's List commercials are based on real member reviews

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Angie's List commercials are based on real member reviews

Posted: 7/25/2007 12:00:00 AM By Angie | 1 comments



TiVo recently announced the first ever Top Commercial Ratings Report. I’m happy to report that our Angie’s List commercials ranked 5th among the least fast-forwarded brand campaigns in May. I’m ecstatic that viewers enjoy our commercials, which ad agency, Young & Laramore produced for us.

All Angie's List commercials are based on real Angie’s List member experiences – we couldn’t make this stuff up!

Pay Per View Commercial
Red Paint Commercial
Housecleaner Commercial
Plumber Commercial




Comments
Don Sugden
I cannot believe that anyone's commercials could irritate me to the point that I would go out of my way to say something but yours do - they make no sense! I can only imagine how many people must have signed off on such poorly thought out moronic copy:
- "If you hire ***** painters, you might want to consider a color other than red." WHY? because a different color would look so much better spilled & tracked across the hardwood floor?

-"***** took a week longer to finish the job. Then, a month later, I got my cable bill..." So, even if the repair guy had started the job on exactly the same day the previous cable bill was received, the cable bill would have shown up in a minimum of 5 weeks. He took a week longer to do the job so now we are looking at about 6 weeks or more! What cable company sends bills every 6 weeks????

-" I had to work late, unfortunately nobody told my dog, so my plumber had to take her for a walk." HUH? So,on her planet - you can tell your dog you have to work late and the dog will deduce that the prudent thing to do is avoid too much food or fluids so as not to have the need to relieve themselves. OK, forget that moronic statement and look at the plumber who, because he walked the dog will be the only plumber she ever uses. So, even if it is found that he is unlicensed, has a record of drug dealing and completely messes up the plumbing job, he will be the ONLY plumber she ever uses. Great message for Angie's List to send - be sure to rate plumbers NOT on their plumbing ability but their ability to walk your dog.

Argh!!!!!!! Then, we have a housekeeper whose work is described as "OK" - the rest of the commercial is devoted to a tune that is stuck in her head. Oh my!

If these are the best scenarios youhave to describe your service, why would anyone with a brain join?

OK - I'm done
9/16/2009 9:27:51 AM
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