Probably the most common question I get is “why do people pay for Angie’s List reviews when free reviews sites are so common these days?” My answer is always the same – it’s the cost of failure.

Sure, you can get free reviews online, but where’s the accountability? If I read an anonymous review of a pizza place that says the food is amazing, and my family goes and is disappointed, we’re out $50. That’s not great, but I can live with it. On the other hand, if I hire a roofer based on the same anonymous review and the job goes horribly I’m out $20,000. I can’t live with that.

A $20 Angie’s List membership to find the best local roofer is nothing compared to the $20,000 price tag of a roofing job. Angie’s List knows the identity of every reviewer and because of that, our members trust Angie’s List consumer reviews to help them make the best hiring decisions.